Facts

In 2005, direct mail was the #1 medium in terms of U.S. ad spending at
$55,218,000. up 5.8% over 2004

Advertising Age January 2007

Direct marketing spending is expected to reach $175.2 billion in 2007; up
5.2% from 2006

The Direct Marketing Association October 2006

Overall average response rate for direct mail, housefile and prospect, was 2.77%

DMA Response Study 2006

Dimensional mail averaged a higher overall response rate at 3.67%

DMA Response Study 2006

Response rate for postcards was 2.19%

DMA Response Study 2006

Average overall response rate for e-mail campaigns was 2.48% and most industries surveyed include it in their direct marketing mix

DMA Response Study 2006

Catalog/retail stores and computer/electronic products used banner/rich media ads the most with an average response rate of 3.52%

DMA Response Study 2006

in 1970, the average consumer saw 300 to 500 ad messages a day, today it is 3000-5000

Responsys

66% of marketers will be implementing event triggering campaigns based on lifestyle data in 2007

Responsys