wednesday, february 1st 2012
Jill Borghoff and Kelsey Sevening, Yahoo Smart Ads Project Managers
In March of 2009, Yahoo made its way into Nebraska looking for quality employees to help expand their business in the areas of search and display account management, sales, operations and finance. The office, currently located at 144th and Dodge, has grown from 32 employees to 230 in less than two years with plans to expand further in 2012.
Yahoo has played a key role within the digital world since its inception and continues to change the way the users interact with content, ads and news on a daily basis. Yahoo Smart Ads are currently leading the forefront in digital display advertising by giving users a contextually relevant ad while exceeding metrics and revenue goals set forth by our clients.
Smart Ads are Yahoo!'s brand name for dynamically generated and optimized display ads. These ads enable superior performance, scalable campaign management, and deep customer insights. Some of the largest advertisers in the world are experimenting with this technology with great success.
This MADMA luncheon will focus on the Yahoo Story, advertising solutions for every business, Yahoo! innovations and case studies within Smart Ads advertising.
Time and Place -
Time – 11:30 am – 1:00 pm
Date – Wednesday, February 1, 2012
Place – Regency Lodge 909 S. 107th Ave
(North of 107th and Pacific)
Cost - $25 /Members; $30 /Non-Members
RSVP: http://www.madma.org/events/reservations.php
Future Dates –
March - Valpak
April - Doug Smith
Be part of the discussion. MADMA members are invited to join the
Mid-America Direct Marketing Association Group on LinkedIn. Visit www.linkedin.com and type MADMA under group search.