wednesday, may 2nd, 2007
why take an escalator when an express elevator can zoom to the top?
Direct Marketing Helps Public Relations Create a Smooth Ride
Taking the traditional marketing route may mean stops and starts in a campaign and leaving it stuck on the ground level of success. Kick your campaign into express mode with innovative tools. It could mean the difference between a great campaign and a poorly conceived effort.
At this month’s MADMA meeting, Rosalee A. Roberts, APR, Fellow PRSA will share some strategies that incorporated direct marketing solutions and helped move products and services quickly to the top.
Roberts, president of Rosalee Roberts Public Relations, has been in marketing, advertising and public relations for more than 30 years, serving on all sides of the table – as a client, a large agency executive and an independent public relations practitioner. Her firm provides strategic planning, issues management, risk communications, reputation management, community relations and media relations. The firm serves business-to-business, food, entertainment, high tech, health-care, intellectual properties and service companies.
Presented by:
Rosalee A. Roberts, APR, Fellow PRSA
President
Rosalee Roberts Public Relations
