Wednesday, April 4th, 2007
Quiz? What Undeliverable mail mean to you? Possible lost revenue!
Or Quiz? Do you know what DPV is? Learn how this and other hygiene tools can save you $$ on your future mail campaigns!
Now more than ever the delivery address is the most critical piece of information on any mailing piece. The new postal rate structure is sending pricing signals that are only matched by the desire to reduce undeliverable as addresses mail. Data hygiene and postal processing are now key elements soon to be required for every marketing database. Strategic planning now will save you and your customers thousands of dollars later. Stop wasting money and find lost revenue- we’ll show you how. Prizes to be given to those who know their hygiene products!
Chris Slauter is the Director of List Services for World Marketing in Dallas, Texas. She has worked for several database compilers in various sales and management roles. Beginning in 1987, Chris learned the "List Business" from industry legends such Hugo Dunhill, Ed Burnett and Alvin Zeller. Focusing on the client’s audience is critical to any campaigns success. She doesn’t take the “easy out” or “off the shelf” method – but rather still does lists the “old fashioned way” by taking a non-conventional approach to the traditional list selections; creating markets, and creating value for what makes sense for customers.”
Presented by:
Chris Slauter
Director of List Services
World Marketing, Omaha